Before letting someone open a bank account, rent a car, or sell on a marketplace, a business often has to prove that person actually is who they say they are — a legal requirement in many industries, and a genuinely hard problem to build from scratch. Persona packages that entire verification process — scanning an ID, checking it's not fake, matching a selfie to the photo — into an API and embeddable widget any developer can drop into their signup flow. Persona is a cloud-based identity verification and compliance platform providing KYC (Know Your Customer), KYB (Know Your Business), AML screening and fraud detection through REST APIs and embeddable UI components (hosted flows, iframes, iOS/Android SDKs). It verifies documents from 200+ countries, runs biometric selfie/liveness checks and PEP (Politically Exposed Persons) screening, and lets teams build no-code workflows that route verification results to automatic approval or manual review. Customers include Etsy, LinkedIn, Lyft, Figma and Square, and the company is valued at $2B after raising $418M.
| # | Tool | Best for | Price |
|---|---|---|---|
| 1 | Product managers et responsables produit qui veulent prototyper sur leur produit web réel sans dépendre d'un designer ou développeur | — | |
| 2 | Banks, credit unions, fintechs, sponsor banks and cryptocurrency firms needing to orchestrate identity verification and fraud checks across many data providers | — | |
| 3 | Équipes déployant des systèmes agentiques exposant des serveurs MCP à un LLM et voulant un contrôle d'accès déterministe plutôt que basé sur le prompt. | — | |
| 4 | Institutions financières, organisations régulées et entreprises ayant besoin de diligence raisonnable documentée sur leurs tiers/fournisseurs | — | |
| 5 | Utilisateurs soucieux de la sécurité physique de leur appareil, personnes laissant régulièrement un téléphone/laptop sans surveillance (hôtel, bureau partagé, voyage) | — | |
| 6 | Chercheurs et praticiens ML ayant besoin d'une preuve de reproductibilité non répudiable pour publication ou revue par les pairs. | — | |
| 7 | Développeurs, équipes DevOps, équipes conformité, entreprises gérant des dépendances open source | — | |
| 8 | Développeurs indépendants, ingénieurs IA et utilisateurs techniques ayant besoin d'héberger et de gérer des serveurs MCP en privé pour Claude et d'autres applications IA. | — | |
| 9 | Développeurs, équipes privacy/sécurité, équipes légales et plateformes ayant besoin d'une revue de conformité continue avant mise en production | — | |
| 10 | Développeurs utilisant des assistants IA de code, équipes DevSecOps | — | |
| 11 | Particuliers soucieux de leur vie privée, résidents de Californie, agents IA | — | |
| 12 | Développeurs intégrant des agents IA dans des environnements d'entreprise, organisations avec exigences d'audit | — |
A browser extension that takes a snapshot of your actual live product — not a blank canvas — so a product manager can describe a change in plain English and see it applied to a real, clickable copy of the app, without waiting on a designer or developer to
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