Grades your HubSpot CRM data A-F, flags what's decaying, and fixes it automatically through enrichment and deduplication.
marketingsoda.ai
Alternatives to
Great Expectations
Best alternatives to Great Expectations in 2026
Before most commercial data quality platforms existed, data engineers were already writing custom Python scripts to check that a column wasn't null or that a number fell in an expected range. Great Expectations grew out of exactly that instinct and turned it into a proper open-source framework: you write 'expectations' — data checks, essentially — as code, and the tool validates every pipeline run against them, generating human-readable reports when something fails. It integrates directly with the tools data engineers already use — Airflow for orchestration, and warehouses like Databricks, BigQuery, and Snowflake — rather than asking you to route data through a separate platform. With a community of 11,000+ practitioners, it's become something of a default answer for teams that want data validation without buying a commercial platform. GX Core (the open-source library) is free under Apache 2.0; GX Cloud adds a hosted layer with a free Developer tier and paid Team/Enterprise tiers for collaboration features, though exact pricing on those isn't publicly listed.
Quick comparison of Great Expectations alternatives
| # | Tool | Best for | Price |
|---|---|---|---|
| 1 | Responsables RevOps, Marketing Operations, CMOs/VP Marketing, équipes data B2B utilisant HubSpot | — | |
| 2 | Équipes data engineering et governance, entreprises moyennes à grandes | — | |
| 3 | Équipes data enterprise (finance, telecom, retail, healthcare, media, énergie) | — | |
| 4 | Équipes SaaS Product/Revenue en petite et mid-market cherchant l'analytique de cohortes et churn sans BI complexe | — | |
| 5 | Website owners and teams wanting cookieless analytics with revenue insight | — | |
| 6 | Financial analysts and quantitative researchers needing SEC XBRL fundamentals | — | |
| 7 | Website owners and teams wanting privacy-first analytics with session replay and uptime monitoring | — | |
| 8 | Développeurs voulant présenter leur portfolio GitHub de façon originale, ou trouver des issues open-source abordables | — | |
| 9 | Développeurs construisant des pipelines de capture de données sans infra lourde | — | |
| 10 | Équipes data et ingénierie nécessitant souveraineté des données et contrôle d'infrastructure | — | |
| 11 | Data engineers, analystes, praticiens ML voulant prototyper des pipelines rapidement | — | |
| 12 | Analytics engineers et équipes data utilisant dbt, ayant besoin de données de test réalistes sans accès aux données de production | — |
#1
- ✓ Grade A-F immédiat sur toute la base HubSpot, pas juste un score global
- ✓ Connexion OAuth en quelques secondes, zéro développement
#2
A data quality platform built around 'data contracts' — explicit, collaborative agreements about what a dataset should look like — with AI that detects, explains, and can automatically fix anomalies when they break.
soda.io
- ✓ Real free tier with usage-based limits (SPUs), no sales call required
- ✓ Published Team pricing ($750/month) — rare transparency in this category
#3
A data quality platform that uses AI to automatically learn what 'normal' looks like in your tables and flags anomalies — without anyone having to write manual validation rules for every column.
anomalo.com
- ✓ AI learns normal data patterns without manual rule-writing
- ✓ Scales to thousands of tables where manual rules can't keep up
#4
Turns the customer and revenue data already sitting in your Google Sheets into churn, retention and cohort analytics in seconds, no formulas or BI tool required.
jettisheets.com
- ✓ Fonctionne directement dans Google Sheets, zéro migration de données
- ✓ Cohortes, churn et revenue waterfall sans formule ni pivot table
#5
Cookieless, privacy-first web analytics with an AI chat interface — a paid, open-source alternative to Google Analytics.
getopen.so
- ✓ No cookies, no consent banner needed by design
- ✓ Revenue attribution built in (Stripe/Polar)
#6
Extracts standardized S&P 500 fundamental financial data directly from SEC XBRL filings for financial analysis.
xbrlmetrics.com
- ✓ Standardized financial data extracted directly from audited SEC XBRL filings
- ✓ Covers all S&P 500 constituent companies
#7
Privacy-first, cookieless web analytics with session replay, error tracking, and uptime monitoring, open-source and self-hostable.
betterlytics.io
- ✓ Cookieless, privacy-first tracking — no cookie-consent banner needed
- ✓ Open-source (AGPL-3.0) with Docker self-hosting for full data ownership
#8
Turns your GitHub repositories into a walkable 3D town — stars and forks become building height and width — so you can explore a portfolio, or find beginner-friendly open-source issues, as a game instead of a list.
hyeonsangjeon.github.io
- ✓ Visualisation 3D originale et engageante des dépôts GitHub
- ✓ Fonctions pratiques (Quest Board, Repo Route, Twin Towns)
#9
Python library that captures streaming data durably into Iceberg tables with no broker, daemon, or catalog service to run.
github.com
- ✓ Aucune infra (broker/daemon/catalogue) à opérer
- ✓ Durabilité immédiate, fraîcheur sub-seconde
#10
Open-source ETL platform that builds data pipelines visually or in code and runs them on DuckDB, with no vendor lock-in.
duckle.org
- ✓ Gratuit, open source, aucun coût par ligne/connecteur
- ✓ 188+ connecteurs, compilation SQL automatique sur DuckDB
#11
Open-source visual builder for data and ML pipelines that lets you preview each transformation live and export clean pandas/Polars Python code.
ciaren.com
- ✓ Preview live sur données réelles à chaque étape
- ✓ Export en code Python pandas/Polars propre, aucun lock-in
#12
A command-line tool that reads a database schema and generates a full, realistic fake dataset plus a ready-to-run dbt project — no production data or manual scaffolding needed.
github.com
- ✓ Generates both the data AND a complete dbt scaffold (seeds, models, tests, profiles)
- ✓ Preserves foreign-key relationships across tables
FAQ about Great Expectations alternatives
- What is the best alternative to Great Expectations in 2026?
- Based on our selection, MarketingSoda Refine is the best alternative to Great Expectations in 2026. Grades your HubSpot CRM data A-F, flags what's decaying, and fixes it automatically through enrichment and deduplication.. See our full ranking above to compare all options.
- Is Great Expectations free?
- Great Expectations is a paid tool. Several alternatives in our selection offer free or freemium versions.
- How many alternatives to Great Expectations are there?
- mySelectas has listed 12 alternatives to Great Expectations in the Data & Analytics category. Our selection is updated regularly to include the best options available.