When someone asks ChatGPT "what's the best project management tool" or "which accounting software should I use", the answer they get is starting to matter as much as a Google search result — except you can't check your ranking the old way. A new category of tools has popped up to fix that blind spot: they run your brand's name (and your competitors') through ChatGPT, Gemini, Perplexity and other AI assistants on a schedule, and tell you whether you're being mentioned, recommended, or ignored entirely. Two of the newest entrants, Sitefire and Opttab, actually list each other as their closest competitor — which makes them a natural head-to-head.
What Sitefire does
Sitefire focuses on depth. It splits your website traffic into human visitors versus AI-crawler/bot visitors so you can see how much real referral traffic is actually coming from AI answers, and it identifies which source domains get cited most often when an AI model answers questions about your topic — useful if you want to know exactly who to out-rank in the citation game, not just whether you show up. It also benchmarks your "share of voice" against named competitors and plugs into Webflow, Framer and Google Search Console.
Pricing: Lite starts at $249/month, Pro at $499/month, with a 7-day free trial and custom Enterprise pricing above that. There's no cheap entry tier — Sitefire is built for teams that already have meaningful AI-driven traffic and want to analyze it seriously.
What Opttab does
Opttab covers a wider net of models — ChatGPT, Gemini, Perplexity, and Google AI Overviews — and tracks how the volume of prompts related to your industry changes over time, alongside direct comparisons against competitors you name. Its standout feature is generating pages optimized specifically for AI crawlers (what it calls AXP), so instead of only measuring the problem, it also gives you something concrete to publish to try to fix it.
Pricing: Lite starts at $25/month, Starter at $84/month, Growth at $415/month, with a 7-day trial on the middle tiers and custom Enterprise pricing. The entry price is roughly 10x cheaper than Sitefire's, though the top Growth tier ($415/mo) lands above Sitefire's own Pro plan.
| Sitefire | Opttab | |
|---|---|---|
| Entry price | $249/mo | $25/mo |
| Models tracked | ChatGPT, Gemini + others | ChatGPT, Gemini, Perplexity, Google AI Overviews |
| Standout feature | Human-vs-bot traffic split + cited-domain analysis | AI-crawler-optimized page generation (AXP) |
| Free trial | 7 days | 7 days (mid tiers) |
| Best for | Teams with real AI referral traffic wanting forensic analysis | Brands starting out in GEO who want an affordable, actionable entry point |
Verdict: which one should you pick?
Neither tool can guarantee an AI model will cite you — that's true of the entire category, and both list it as an honest limitation. Pick Sitefire if you already see AI-referral traffic in your analytics and want to understand it in detail: who's citing you, who's citing your competitors instead, and whether that traffic behaves differently from normal visitors. Pick Opttab if you're just getting started with AI visibility, want a lower-cost way to test the category, and would rather get a concrete deliverable (optimized pages) alongside the tracking dashboard rather than analytics alone.
Both are genuinely new products (launched in 2026) in a category with no multi-year track record yet, so treat either one as an experiment rather than a guaranteed growth lever — start with the cheaper trial, see whether the data changes what you publish, and go from there.