Opttab
AI-visibility platform that tracks and helps improve how your brand appears when people ask ChatGPT, Gemini, or Perplexity for recommendations.
🔗 Visit Opttab
Description
Search is changing — a growing number of people now ask ChatGPT or Google's AI Overview "what's the best X for Y" instead of typing a Google search and clicking through blue links. If an AI assistant never mentions your product in those answers, it's effectively invisible to that traffic, no matter how well you rank on classic Google search. Opttab is built to measure that: it tracks whether and how often AI models recommend your brand, shows you who they recommend instead, and gives you tools to improve your odds of being mentioned.
Opttab is a Generative Engine Optimization (GEO) / AI-visibility SaaS platform that monitors brand mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews. It tracks prompt volume (how often relevant buyer questions are actually asked), benchmarks visibility against named competitors, and includes a content studio and "bot-ready pages" / AXP site generation aimed at making a site easier for AI crawlers to parse and cite. Pricing runs from a Lite tier at $25/month up through a $415/month Growth tier and custom Enterprise pricing, with an annual-billing discount and a 7-day free trial on the mid tiers.
💬 Our review
The short version: if you've noticed AI chatbots recommending your competitors instead of you and have no idea why, Opttab gives you visibility into that black box — but this is a brand-new, fast-moving category where nobody, including Opttab, has years of proven results yet.
GEO/AI-visibility tools exploded in 2026, and Opttab is one of several competing directly with Sitefire, Profound, and Peec AI, all chasing the same "be visible in AI answers" pitch with broadly similar feature sets (visibility tracking, competitor benchmarking, content recommendations). At $25-415/month depending on tier, Opttab sits in the middle of the pack — not the cheapest option, not the most expensive. The honest caveat for the whole category: nobody can fully reverse-engineer how ChatGPT or Gemini actually pick what to recommend, so these tools are measuring a moving target and their "optimization" advice is closer to educated best-practice than a guaranteed formula. Worth it if AI-referred traffic already matters to your business and you want a dashboard instead of guessing; skip it if your traffic is still overwhelmingly classic-Google, where traditional SEO tools remain the better-proven investment. <!-- ai-generated -->
💰 Pricing
📊 Global score
🤖 AI-enriched data
Lite 25$/mois, Starter 84$/mois, Growth 415$/mois, Enterprise sur devis ; facturation annuelle plus avantageuse, essai gratuit 7 jours sur certains paliers
Pros
suivi de la visibilité sur ChatGPT, Gemini, Perplexity et Google AI Overviews
suivi du volume de prompts liés à l'activité
comparaison directe avec des concurrents nommés
génération de pages optimisées pour les robots IA (AXP)
essai gratuit 7 jours sur les paliers intermédiaires
Cons
catégorie très jeune, aucun acteur n'a un historique de résultats prouvés sur plusieurs années
palier Growth à 415$/mois, coûteux pour une petite structure
l'algorithme des IA génératives change constamment, rendant les résultats difficiles à garantir