Sitefire
Tracks how often and how accurately ChatGPT, Gemini, and other AI models cite or recommend your brand, with tools to improve it.
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Description
When someone asks an AI chatbot to recommend a product, that AI is pulling from and citing specific web sources — and if your site isn't one of them, you don't exist in that answer. Sitefire watches which of your pages actually get cited by AI models, how you stack up against named competitors, and how much real traffic (versus AI crawler bot traffic) that visibility is actually sending your way.
Sitefire is a Generative Engine Optimization (GEO) platform that tracks AI visibility across ChatGPT, Gemini, Perplexity, and Claude, with competitive share-of-voice benchmarking, AI-optimized content recommendations, and dedicated analytics distinguishing human referral traffic from AI/bot crawler traffic. It integrates with common CMS platforms (Webflow, Framer) and Google Search Console, and identifies which specific domains are most frequently cited as sources by AI models in your topic area. Pricing starts at $249/month for the Lite plan, rising to $499/month for Pro, with custom Enterprise pricing and a 7-day free trial.
💬 Our review
The short version: Sitefire is one of the more analytically thorough AI-visibility tools — the human-vs-bot traffic split and source-domain analytics are genuinely useful diagnostics — but at $249-499/month it's priced for a company that already has real AI-referred traffic to protect, not one still wondering if the category matters to them.
It's playing in the same GEO space as Opttab and Profound, and the core capability (visibility tracking, competitor benchmarking) is broadly similar across all three; Sitefire's edge is the depth of its source/citation analytics and CMS integrations, at a meaningfully higher price point than Opttab's $25 entry tier. As with the whole category, be skeptical of any promise of "guaranteed AI citations" — nobody fully controls what ChatGPT or Gemini decide to cite, and these tools measure and nudge rather than command. Worth the spend if AI search traffic is already a measurable line item for your business and you want the most detailed diagnostics available; a $249-499/month tool is hard to justify if you're still in the "is this even relevant to us" phase — start with a cheaper entry-tier competitor first. <!-- ai-generated -->
💰 Pricing
📊 Global score
🤖 AI-enriched data
Lite 249$/mois, Pro 499$/mois, Enterprise sur devis ; essai gratuit 7 jours
Pros
distinction précise entre trafic humain et trafic robot/IA
identification des domaines sources les plus cités par les IA sur un sujet
benchmarking concurrentiel par part de voix
intégrations CMS (Webflow, Framer) et Google Search Console
essai gratuit de 7 jours
Cons
prix élevé (249-499$/mois) par rapport à des concurrents comme Opttab
catégorie jeune sans recul prouvé sur plusieurs années
aucune garantie de citation réelle par les modèles IA, résultats dépendants d'algorithmes hors de son contrôle