Magic
A login system for apps that need a crypto wallet behind the scenes — users just sign in with their email or a fingerprint like on any normal app, and Magic quietly creates and manages a real blockchain wallet for them, so nobody has to deal with seed phr
🔗 Visit Magic
Description
Blockchain apps have a well-known onboarding problem: asking a new user to install a wallet browser extension and safeguard a 12-word recovery phrase before they can even try the product scares most people away. Magic exists to skip that entirely — developers use its API to give each user a real, non-custodial wallet the moment they sign up, created behind a completely normal login flow (email, social login, or passkey), with no crypto knowledge required from the end user.
Magic provides embedded wallet infrastructure via API: non-custodial wallet provisioning, flexible authentication (email, social, passkeys, SSO), white-label UI so the wallet experience matches the app's branding, customizable key-sharding security models, and sub-second latency (50-100ms) for wallet creation and signing. It's been running since 2018, reports 200K+ developers and 53M+ wallets provisioned across 18K apps, is backed by PayPal Ventures and Polygon, and holds SOC 2 Type 2 and ISO 27001:2022 certifications.
💬 Our review
The short version: if you're building anything on-chain and don't want to lose 80% of new users at the "install MetaMask" step, Magic's whole pitch is removing that friction — which is exactly the kind of unglamorous infrastructure problem worth paying someone else to solve well.
The free Developer tier (1,000 monthly active wallets) is enough to fully validate a product before paying, and $99/month for 2,500 MAW at Startup is reasonable for an early-stage app. Six years of operation, 53M+ wallets provisioned, and backing from PayPal Ventures and Polygon are real signals of durability in a crypto-infrastructure space where many vendors don't last. The main thing to weigh is lock-in: embedded wallet infrastructure is deep plumbing, and migrating users' wallets to a different provider later is nontrivial — worth confirming Magic's key-export and portability options before building your whole auth flow around it.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Developer : 0 $/mois (1000 MAW, +0,045 $/wallet additionnel). Startup : 99 $/mois (2500 MAW, +0,04 $/additionnel). Enterprise : sur devis, options par transaction dès 0,001 $/tx. -10% en facturation annuelle.
Pros
Wallets non-custodial provisionnés via une simple connexion email/social/passkey — zéro friction crypto pour l'utilisateur final
6 ans d'opération et 53M+ wallets déjà provisionnés — rare longévité dans l'infra crypto
Certifié SOC 2 Type 2 et ISO 27001:2022, conforme CCPA/GDPR
Adossé à PayPal Ventures et Polygon parmi ses investisseurs
Cons
Verrouillage potentiel : migrer les wallets utilisateurs vers un autre fournisseur plus tard est complexe
Palier gratuit limité à 1000 wallets actifs/mois, à surveiller pour une app qui grandit vite
Face à des concurrents plus récents (Privy, Dynamic) au positionnement développeur similaire, l'ancienneté est un atout mais pas toujours synonyme de DX la plus moderne