Toyo
An AI assistant you text like a coworker — over iMessage, WhatsApp or Slack — that researches prospects, drafts outreach, watches your competitors and can even call your phone when something needs a real conversation.
🔗 Visit Toyo
Description
Hiring a human executive assistant is expensive and usually only makes sense once a business is big enough to need one full-time. Toyo tries to fill that gap with AI: instead of opening a dashboard or learning a new app, you just text it — the same way you'd text an assistant — asking it to look into a potential client, draft a follow-up email, or keep an eye on what a competitor is doing, and it goes and does the work in the background. If something is urgent or too nuanced for text, Toyo can call your phone directly.
Toyo runs as a cloud-based AI agent reachable over iMessage, WhatsApp, Telegram, Slack, phone calls or a web browser. It executes multi-step business tasks autonomously — prospect research, outreach drafting, competitor monitoring, custom tool creation without code — while keeping a persistent memory of your business context and preferences across sessions, and it connects into your existing apps and tools. Actions with external consequences (sending an email, making a purchase) sit behind human approval gates rather than firing automatically. It's built by a founding team (Damien Tanner, Stuart Bowness, Aidan Hornsby, Erin Sullivan) backed by Frontline, Inovia and TSIC, explicitly aimed at the tens of millions of small businesses that can't justify a full engineering team or a dedicated ops hire.
💬 Our review
The short version: Toyo is worth trying if the core appeal is "an assistant I can just text" rather than another dashboard to learn — the messaging-first interface is genuinely the differentiator here, not a gimmick.
Most AI-agent tools in this space still expect you to open a web app and configure workflows; Toyo's bet is that founders and solo operators will actually use an assistant that lives inside iMessage or WhatsApp because it fits into habits they already have, and human-approval gates on external actions (sending, buying, posting) are a sensible guardrail against an autonomous agent doing something costly by mistake. The real limitation right now is transparency: pricing isn't public, so you can't compare cost against hiring a part-time human EA (roughly $1,500-3,000/month for a service like Wing or Boldly) or against assembling the same workflow yourself with Motion or Reclaim.ai plus ChatGPT. Until pricing is public, budget-conscious solo founders should request a quote before assuming it's cheaper than the alternatives — the value proposition is real, but unverifiable cost is a real friction point.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Toyo ne publie pas ses tarifs sur le site ; il faut demander un devis pour connaître le coût réel.
Pros
Interface messagerie (iMessage, WhatsApp, Telegram, Slack) — pas de nouveau dashboard à apprendre
Peut aussi appeler par téléphone quand un texte ne suffit pas
Mémoire persistante du contexte métier entre les sessions
Garde-fous d'approbation humaine avant toute action externe (envoi, achat)
Cons
Tarification non publique — impossible de comparer le coût sans demander un devis
Dépend d'une infrastructure cloud fermée, pas d'auto-hébergement
Fiabilité d'un agent autonome encore difficile à évaluer sans retours utilisateurs publics étendus