Dub
Open-source link attribution platform for branded short links, analytics and affiliate programs.
🔗 Visit Dub
Description
Dub takes the everyday short link — the kind you'd make with Bitly — and turns it into a full tracking system: not just "how many people clicked," but which of those clicks turned into an actual signup or sale, under your own branded domain instead of a generic bit.ly link.
It handles branded short links, QR codes, device and geo-targeting, A/B testing, deep linking, and real-time conversion attribution from first click to final sale, plus built-in affiliate/referral program management with partner payouts. It's open source (MIT, on GitHub with 24.6k+ stars) and used by companies like Framer, Perplexity and Superhuman, with a generous free tier and paid plans starting at $90/month for higher volume and team features.
💬 Our review
The short version: Dub is a genuinely strong, modern alternative to Bitly for teams that actually need to measure what happens after the click, not just count it — and being open source means there's a credible free/self-hosted path if the paid tiers don't fit.
Bitly is cheaper at the low end and has broader brand recognition, but its analytics stop largely at the click; Dub's attribution tracking through to conversion, plus its affiliate program tooling, targets a more specific, more valuable use case — marketing and growth teams who need to prove ROI, not just track clicks. At $90/month for the Business tier, it's a real cost jump from Bitly's cheaper plans, and worth it specifically if conversion attribution and affiliate management are needed; a team that just wants shorter, prettier links without the analytics depth is paying for capability it won't use.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Free tier; Business $90/month, Advanced $300/month, custom Enterprise
Pros
Open source, 24.6k+ stars
Full-funnel conversion attribution
Built-in affiliate program management
Used by Framer, Perplexity, Superhuman
Cons
Pricier than Bitly at scale
Overkill for basic link shortening needs
Enterprise pricing requires sales contact