GoHalves
A matchmaking platform that pairs non-competing tech companies with overlapping audiences so they can co-market to each other's users.
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Description
Imagine two apps that both sell to the same kind of customer but aren't rivals — say a project-management tool and an invoicing tool. Each has an email list the other would love to reach, but finding that partner, agreeing on a campaign, and tracking whether it actually worked usually takes weeks of cold emails and spreadsheets. GoHalves automates that whole handshake: it matches brands with compatible audiences, drafts the joint campaign for you, and hands each side a tracked link so both know exactly what the swap delivered.
Technically, GoHalves runs on an audience-matching engine that pairs B2B SaaS and AI companies by target-customer overlap rather than by category, then uses AI to draft campaign copy tailored to each brand's voice — newsletter swaps, social shoutouts, in-app placements, deal exchanges, or podcast trades. Each side gets a unique tracked link so results are measured per partner instead of guessed at. The product is in a founding-member phase: free to join, no card required, with a 50% discount locked in for 12 months once paid plans launch. It currently favors companies with at least ~1,000 engaged users, since matching thin audiences produces weak campaigns either way.
💬 Our review
The short version: GoHalves replaces the cold-outreach grind of finding a co-marketing partner with something closer to a dating app for B2B audiences — useful once you already have a list worth trading, pointless if you don't.
The audience-matching + AI-drafted-campaign combo is a genuine time-saver over manually cold-emailing potential partners and negotiating copy back and forth, and per-side tracked links solve the usual co-marketing headache of not knowing whether the swap actually worked for your audience specifically. The catch is that the product only makes sense above a certain audience size (roughly 1,000+ engaged users) and its standard pricing isn't public yet, so early adopters are betting on a 50%-off founding-member deal without knowing the real price. Worth trying if you already have a list and want partnerships without hiring for it; skip it if your audience is still small, since a thin list produces thin matches no matter how good the tooling is.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Gratuit pendant la phase waitlist/founding member (sans CB), avec 50% de réduction garantie 12 mois une fois les plans payants lancés. Tarif standard final non public.
Pros
Automatise la recherche de partenaire de co-marketing, plus de cold outreach
Propositions de campagne rédigées par IA adaptées au ton de chaque marque
Suivi séparé des résultats par lien unique pour chaque côté du partenariat
Cons
Tarif standard non public, seule la remise founding member est connue
Nécessite une audience déjà conséquente (1000+ utilisateurs recommandés)
Limité aux verticales tech/B2B SaaS pour l'instant