tapurl.io
A URL shortener built for marketers and affiliates, with click analytics, country/device-based routing, A/B testing, and no charge based on traffic volume.
🔗 Visit tapurl.io
Description
A basic link shortener tells you a link got clicked; tapurl.io tells you who clicked it, from where, on what device, and lets you send different visitors to different destinations automatically — useful the moment you're running an ad campaign or an affiliate offer where 'just shorten the URL' isn't enough anymore.
Technically, tapurl.io offers smart routing by country or device, A/B testing between link variants, retargeting pixel integration for Meta, TikTok, Google, Snapchat, and Pinterest, and affiliate-specific features like SubID tracking (up to 8 parameters on the Pro plan) and server-to-server postback conversion tracking. It provides a REST API and webhooks for automation, branded QR codes with custom logos on paid plans, and bulk CSV import. Its stated pricing philosophy is 'we charge for features, not for traffic volume' — plans range from a free tier with 3 projects up to a 29€/month Pro plan with unlimited projects and links.
💬 Our review
The short version: tapurl.io is aimed squarely at marketers and affiliates who've outgrown a plain link shortener and need to know not just that a click happened, but where it came from and what to do differently for each visitor.
The no-traffic-based-billing model is the standout decision — most link tools eventually gate you on click volume, which punishes success right when a campaign is working; charging for features instead means a viral link doesn't suddenly trigger a forced upgrade. SubID tracking and postback conversions are genuinely affiliate-native features that generalist shorteners like Bitly don't prioritize. The real limitation is language support — English and Russian only — and there's no self-hosted or open-source option if you need to keep link data entirely in-house. Worth it if you're running affiliate campaigns or paid ads and need routing/A/B-testing beyond what Bitly offers; overkill if you just need a clean link for a social bio.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Free : 0 € — 3 projets, 20 liens/projet. Starter : 9 €/mois (79 €/an) — 10 projets, 200 liens/projet. Growth : 19 €/mois (169 €/an) — 25 projets, routage intelligent, tests A/B. Pro : 29 €/mois (249 €/an) — illimité, API REST, SubID, postback.
Pros
Facturation aux fonctionnalités, pas au volume de trafic
Fonctionnalités natives d'affiliation (SubID, postback S2S)
Routage intelligent par pays/device et tests A/B
API REST et webhooks pour automatisation
Cons
Seulement 2 langues supportées (anglais, russe)
Pas d'option open-source ou auto-hébergée
Réduction annuelle modeste, peut ne pas convaincre les indécis