Propello
An AI agent platform that delivers personalized, self-guided product demos and buyer engagement to convert website exploration into pipeline opportunities.
🔗 Visit Propello
Description
Most B2B websites still funnel interested visitors into a static "book a demo" form, and a lot of that curiosity never converts because the visitor isn't ready to talk to a salesperson yet — they just want to poke around and understand the product first. Propello replaces that form with an AI agent that gives each visitor a personalized, self-guided walkthrough of the product on the spot, answering questions and adapting the demo to what that specific person seems to care about, before ever looping in a human.
Propello deploys these AI agents across multiple touchpoints — a company's website, LinkedIn, Slack, email, Reddit, and marketing campaigns — and keeps conversation threads persistent across a buyer's repeat visits, so context isn't lost. It builds a buyer-intelligence dashboard that captures each prospect's interests, stated challenges, competitor mentions, and other buying signals, which sales teams can use to prioritize follow-up. Setup is no-code: teams upload product knowledge and configure goals rather than writing scripts. Pricing isn't publicly listed, which is typical for a B2B sales-tooling product sold via demo/quote rather than self-serve signup.
💬 Our review
The short version: Propello's bet is that most "contact us" forms lose curious buyers who aren't ready to talk to a human yet — so it replaces the form with an AI agent that lets them explore on their own terms, while still capturing the intent data sales teams actually want.
The category — AI agents for pre-sales engagement — has real competition (Drift and Intercom's AI features cover some of the same "engage the visitor before a human does" ground), but Propello's angle of persistent, personalized self-guided demos across multiple channels (not just website chat) is a more ambitious and specific claim than a typical chatbot. Whether that claim holds up in practice depends heavily on how well the underlying agent actually understands a given product — a mediocre AI-guided demo is arguably worse than no demo at all, since it can misinform a prospect. Without public pricing or an obvious way to trial it without a sales conversation, it's hard to evaluate without direct outreach — ask for a live look at the actual agent-guided demo experience on a product similar to yours before committing budget. Worth exploring if your team is losing curious-but-not-ready buyers at the demo-request form; less relevant if your sales motion is high-touch enterprise with long qualification cycles where self-guided exploration isn't the bottleneck.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Tarification non publiée, vente probablement par démo/contact commercial comme la majorité des outils B2B sales-tech
Pros
Démos personnalisées et auto-guidées plutôt qu'un simple formulaire statique
Multi-canal (site, LinkedIn, Slack, email, Reddit, campagnes), pas seulement chat sur site
Threads de conversation persistants entre visites répétées
Dashboard de renseignement acheteur (intérêts, objections, signaux d'achat)
Cons
Tarification opaque, pas d'essai self-service visible
Qualité dépend fortement de la compréhension du produit par l'agent — risque de désinformer un prospect si mal configuré
Catégorie déjà occupée par des acteurs établis (Drift, Intercom)