The Prompting Company
Done-for-you optimization service that helps B2B companies get cited and recommended by AI systems like ChatGPT, Perplexity, Gemini, and Claude.
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Description
A growing share of buyers now ask ChatGPT or Perplexity "what's the best tool for X" instead of typing that into Google. If an AI assistant doesn't know your product exists, or describes it inaccurately, you lose that customer before they ever see your website. The Prompting Company is a service — not self-serve software — that works to get B2B companies mentioned and recommended when people ask AI assistants for product recommendations in their category.
The service (often called AEO — answer engine optimization, or GEO — generative engine optimization) monitors high-intent questions people ask AI systems, analyzes gaps against competitors' citations, and rewrites or restructures a company's content and metadata so AI models can parse and cite it more reliably: structured data, AI-friendly page routing with clean markdown, and enhanced metadata. It runs on two tiers — a base Recommendation Plan and a custom Enterprise tier with white-glove onboarding and SAML SSO — with pricing disclosed only on request, typical of an agency/consulting engagement rather than a software subscription.
💬 Our review
The short version: if your B2B buyers are starting to research on ChatGPT or Perplexity instead of Google and you have zero visibility into whether your product even gets mentioned, this is a plausible fix — but it's a service you buy, not a tool you can test-drive.
AEO/GEO is a real and fast-growing problem category, and the mechanics described here (structured data, AI-crawlable content, citation-gap analysis against competitors) line up with what's known to actually influence LLM outputs today. The honest caveat is that nobody, including this vendor, can guarantee a specific AI model will cite you — these systems change constantly and there's no SLA-backed ranking the way there is with paid search. Pricing is fully opaque (contact-sales only for both tiers), which makes it hard to judge ROI upfront versus doing this work in-house with your existing content/SEO team using public GEO guides. It's most worth it for a B2B company with an established product and budget for ongoing content work who wants a specialist team to own this rather than bolt it onto an already-stretched marketing function.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Deux paliers (Recommendation Plan et Enterprise avec SSO SAML), tarifs non publics, vente directe
Pros
Spécialisé sur un problème réel et en forte croissance (visibilité dans les réponses IA)
Analyse concrète des écarts de citation vs concurrents
Palier Enterprise avec SSO SAML et onboarding accompagné
Approche structurée : monitoring, contenu, métadonnées
Cons
Tarification totalement opaque, aucun chiffre public
Aucune garantie possible sur le fait d'être réellement cité par un modèle donné
Service, pas un outil auto-service testable avant achat
Catégorie encore jeune, peu de recul sur les résultats mesurables long terme