Mailshake
Cold email automation with clear published pricing ($29-99/mo), an AI writer, and deliverability tools for teams doing outbound at scale.
🔗 Visit Mailshake
Description
Mailshake is built for the very ordinary but tedious task of sending a lot of cold emails without looking like spam and without forgetting who replied. Instead of a salesperson manually sending, tracking, and following up on emails one by one, Mailshake writes the sequence once, sends it to a list of prospects, and automatically stops or adjusts when someone responds — like a mail-merge that also tracks who opened, clicked, or replied, and nudges the ones who went quiet. It's aimed at sales reps, sales managers, agencies, and small-to-mid B2B teams who need cold outreach that lands in inboxes rather than spam folders.
Mailshake's feature set centers on an AI writing assistant called SHAKEspeare, a Data Finder add-on for prospect research, deliverability tools including email warm-up and rotation, mail-merge personalization, automated follow-ups, and a Lead Catcher for engagement tracking, plus multichannel touches beyond just email. What sets it apart from many competitors in this list is pricing transparency: Starter is $29/month (1 email account, 1,500 sends), Email Outreach is $49/month (2 accounts, unlimited sends), and Sales Engagement is $99/month (10 accounts, phone access), with a $19/month Data Finder add-on and custom agency pricing above that. The company reports 100,000+ companies as customers.
💬 Our review
The short version: Mailshake is the budget-friendly, transparent-pricing choice in this category — you know exactly what you're paying before you talk to anyone.
Compared to Klenty and Reply.io, which don't publish tier pricing at all, Mailshake's clear $29-99/month tiers make it far easier to budget for, especially for smaller teams or agencies. The trade-off is scope: Mailshake is fundamentally an email-first tool with lighter phone and social capabilities bolted on, whereas Reply.io and Klenty built multichannel and dialing as first-class features, and Apollo.io throws in a contact database Mailshake doesn't have. If your outreach is mostly email and you want predictable costs, Mailshake is hard to beat on value. If phone volume or an all-in-one contact database matters more, Klenty or Apollo.io will serve you better despite murkier or bundled pricing.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Starter $29/mo (1 email, 1,500 sends); Email Outreach $49/mo (2 emails, unlimited sends); Sales Engagement $99/mo (10 emails, phone access); Data Finder add-on $19/mo; custom Agency plan.
Pros
Transparent, published pricing from $29/month — rare in this category
AI email writer (SHAKEspeare) built in
Deliverability tools: warm-up, rotation, sender reputation monitoring
Lead Catcher for engagement tracking and automated follow-ups
Reports 100,000+ companies as customers
Cons
Primarily email-first; phone and social channels are secondary compared to Klenty or Reply.io
No built-in contact database, unlike Apollo.io
Entry tier (1,500 sends, 1 email account) is limited for teams scaling fast
Data Finder is a paid add-on rather than included