Profound
An enterprise-grade platform that tracks your brand's presence in ChatGPT, Perplexity, Gemini and other AI answers, then deploys AI agents to actually improve it.
🔗 Visit Profound
Description
Most AI-visibility tools stop at telling you the problem: here's how often you're mentioned, here's who's beating you. Profound is built to go a step further, pairing that same tracking with what it calls "autonomous agents" — AI systems that take on parts of the marketing work itself, like identifying the highest-impact project to tackle each week or analyzing how AI crawlers are actually representing your site, rather than leaving all of that interpretation to a human.
On the tracking side, Profound analyzes millions of real queries to show prompt volume and demand around your category, then monitors brand representation across ChatGPT, Gemini, Claude, Perplexity, and up to nine answer engines total at the enterprise tier. Its "Aim" feature functions as an AI marketer that surfaces the single highest-impact project you should work on that week, and Agent Analytics tracks how AI systems crawl and represent your site specifically — a layer above simple mention-tracking. It's a well-funded platform (reported $96M Series C at a $1B valuation), reflected in its enterprise-first pricing and feature set, and offers a free AEO Report as a lower-commitment way to see what it finds before subscribing.
💬 Our review
The short version: Profound is the most feature-rich and most expensive tool in this AI-visibility comparison — built for enterprise marketing teams with budget to match, not for a solo founder testing the category.
At $99/month, the Starter tier only covers ChatGPT and 50 prompts — narrower than what Otterly's $29/month Lite plan or PromptScout's $15/month Starter plan cover for their respective entry prices, even though Profound costs more. The value case only becomes clear at Growth ($399/month, 3 engines, AI agent credits) and above, where the autonomous-agent features — automated weekly project prioritization, deep crawl analytics — genuinely differentiate it from tools that are "just" dashboards. For a well-resourced enterprise marketing team, that automation layer can be worth the premium; for a smaller company, PromptScout or Otterly deliver the core mention-tracking at a fraction of the cost, and you'd be paying for agent features you likely won't use at that scale. The free AEO Report is a smart, low-risk way to see Profound's analysis quality before committing to either tier.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Starter $99/mo (ChatGPT only, 50 prompts), Growth $399/mo (3 engines, 100 prompts, AI agent credits, 3 seats), Enterprise custom (9 engines). Billed yearly with 2 months free. Free AEO Report available.
Pros
Autonomous AI agents that prioritize and act on marketing tasks, not just report data
Analyzes millions of real prompt queries for demand insight
Up to 9 answer engines tracked at Enterprise tier
Free AEO Report to preview quality before paying
Cons
Most expensive entry point in this comparison ($99/mo for ChatGPT-only, 50 prompts)
Real value only unlocks at the $399/mo Growth tier and above
Enterprise pricing not published, requires a sales conversation
Overkill for small businesses that just need basic mention tracking