Otterly
Tracks how ChatGPT, Perplexity, Google AI Overviews and other AI search tools mention your brand, so you know whether you're actually being recommended.
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Description
When someone asks ChatGPT "what's a good project management tool" instead of googling it, the answer they get is assembled by an AI from sources it trusts — and unless you're one of those sources, you're invisible to that person, with no way to know it happened. Otterly exists to make that visible again: you tell it which prompts matter to your business ("best CRM for small agencies", say), and it runs those prompts against real AI search engines on a schedule, tracking whether and how your brand comes up.
Otterly covers seven AI search surfaces — ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini — and pairs that tracking with a content audit tool that flags gaps between what these engines are citing and what's actually on your site. Standard and above unlock API and MCP access (so the data can flow into your own dashboards or agent workflows) plus competitive benchmarking to see how you stack up against named rivals across the same prompt set. It's used by over 40,000 marketing professionals and carries a 4.8/5 rating on G2, with Gartner naming it a 2025 Cool Vendor in the category.
💬 Our review
The short version: Otterly is one of the more established, credibly-reviewed players in the fast-growing "AI visibility" space, and its per-prompt pricing scales sensibly — but coverage of Google's newer AI Mode and Gemini costs extra on top of the base plan.
At $29/month for the Lite plan, Otterly is one of the cheaper ways to dip a toe into AI-search monitoring, though 15 prompts is a tight budget if you're tracking more than a handful of core queries. The jump to Standard at $189/month for 100 prompts is where most real usage happens, and it's roughly in the same range as Rankscale's $99-385/month tiers or Profound's $99-399/month tiers — none of these tools have shaken out a clearly cheapest option yet, so the deciding factor is usually engine coverage and integration needs rather than price. Otterly's edge is its G2 rating and Gartner recognition, which suggests more real-world validation than some newer entrants, plus MCP access for teams already building on agent workflows. The add-on model for Google AI Mode, Gemini, and Claude tracking is worth budgeting for upfront, since a "complete" picture across all seven engines costs more than the sticker price implies.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise from $1,000/mo. 15% off annual billing. Add-ons for extra prompts, Google AI Mode, Gemini, and Claude tracking cost extra.
Pros
Covers 7 AI search surfaces including Google AI Mode
4.8/5 on G2, Gartner 2025 Cool Vendor recognition
40,000+ marketing professionals using it
MCP access on Standard+ for agent-workflow integration
Cons
Google AI Mode, Gemini, and Claude tracking are paid add-ons, not included by default
Lite plan's 15 prompts is limiting for anything beyond a narrow test
No published pricing below Enterprise beyond the three visible tiers
Crowded category with several similarly-priced competitors