Astute
A B2B "new media" platform that finds and manages partnerships with newsletters, podcasts, and creators your buyers already trust, automating both the discovery and the outreach.
🔗 Visit Astute
Description
Getting your B2B brand in front of the right newsletter, podcast, or industry creator usually means a marketer manually scanning for relevant shows, cold-emailing hosts, and tracking a spreadsheet of half-answered pitches. Astute automates that process: it monitors more than a million creator posts per minute to find where your actual buyers are already paying attention, then builds a data-backed strategy around the creators and shows worth partnering with.
The platform runs on two AI agents — one acting as a talent manager handling the administrative side for creators, the other as a media manager for the B2B company, identifying partnership opportunities and managing the campaigns end to end. It covers editorial placements, interviews, podcast appearances, advertising, and event collaborations, and measures results across impressions, conversions, brand visibility, and visibility in AI-powered search engines. Astute raised $1.2M in pre-seed funding and launched publicly on Product Hunt in August 2026; detailed public pricing isn't listed on the marketing site.
💬 Our review
The short version: if your B2B marketing team has been trying (and struggling) to get creator/newsletter placements without a dedicated team for it, Astute automates the sourcing and outreach grunt work — it's a genuinely underserved niche, though as a very young, pre-seed startup you're an early adopter, not a buyer of a mature product.
Compared to running creator partnerships manually or through a generalist influencer-marketing platform built for consumer brands, Astute's B2B-specific focus — newsletters, podcasts, and industry creators rather than Instagram/TikTok influencers — is a real differentiator, since most influencer tooling simply doesn't understand B2B buyer channels. Because pricing isn't public and the company is only months past a $1.2M pre-seed round, this is best approached as an early bet: worth a demo if creator partnerships are a real gap in your pipeline, but budget for a young product with less track record than an established sales/marketing tool.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Tarification non publiée sur le site au moment de la fiche. Société en pré-amorçage (1,2M$ levés, annoncé courant 2026).
Pros
Spécialisé B2B (newsletters, podcasts, créateurs sectoriels), pas influence grand public
Deux agents IA automatisent sourcing et gestion des partenariats
Surveille plus d'un million de publications de créateurs par minute
Mesure la visibilité jusque dans les moteurs de recherche IA
Cons
Tarification non publiée
Startup très jeune (post pré-amorçage), peu de recul produit
Marché de niche encore émergent (partenariats B2B new media)
Peu d'informations publiques sur le fonctionnement détaillé