Reteno
A lifecycle messaging platform that helps subscription mobile apps reduce churn by automating push, email, SMS, and in-app messages with built-in AI content generation and A/B testing.
🔗 Visit Reteno
Description
Most people who download a subscription app never come back after the first week — not because the app is bad, but because nobody nudged them at the right moment with the right message. Reteno is built to solve exactly that: it watches what users do in your app and automatically sends the right push notification, email, or in-app message to bring them back, without a developer having to wire up each campaign by hand.
It covers eight messaging channels (mobile push, email, SMS, in-app, web push, messengers, app inbox), with generative AI built into the editor to write and translate copy, and a continuous "One from Many" testing mode that keeps generating and sending the best-performing message variant automatically rather than requiring a manual A/B test setup. It also plugs into Slack, Claude, and OpenAI Codex so marketers can manage campaigns, segments, and reports through natural-language AI agents instead of a dashboard. Pricing starts free for 1K user profiles, then scales from $30/month at 10K profiles up to custom Enterprise pricing past 250K.
💬 Our review
The short version: if your subscription app is losing users you never message back, Reteno automates the whole retention loop — segmentation, message generation, sending, and testing — across more channels than most competitors bundle by default, and the free tier is generous enough to validate the approach before paying.
Against OneSignal, the free push-notification staple, Reteno's edge is breadth: eight channels instead of push-only, plus AI content generation and continuous A/B testing baked in rather than bolted on. Against Braze, the enterprise incumbent, Reteno is considerably cheaper at small-to-mid scale ($30/month vs. Braze's typically five-figure annual contracts) while covering most of the same lifecycle-automation ground, though Braze still wins on enterprise governance and integration depth. The catch is SMS pricing sitting outside the base plan and Enterprise pricing being opaque past 250K profiles — worth clarifying before committing at scale. For an indie or small-team subscription app trying to fix churn without hiring a CRM specialist, Reteno's AI-agent workflow (manage campaigns from Slack or Claude instead of a dashboard) is the most genuinely useful differentiator on the market right now.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Gratuit jusqu'à 1000 profils. Growth à partir de $30/mois (10K profils), jusqu'à $3/1000 contacts (250K profils). Enterprise sur devis au-delà.
Pros
Génération de contenu IA intégrée à l'éditeur (email, push)
Test continu 'One from Many' sans A/B test manuel
8 canaux de messagerie intégrés dans une seule plateforme
Agents IA pilotables depuis Slack/Claude/Codex
Segmentation temps réel événementielle
Cons
SMS facturé en supplément du plan de base
Palier gratuit limité (1000 profils, 1000 envois/mois/canal)
Tarification Enterprise non publique