Blastra
Keeps your software company's listings on G2, Capterra, Trustpilot and 20+ other directories accurate and up to date, without your team doing it manually.
🔗 Visit Blastra
Description
Buyers researching software still check review directories like G2 and Capterra before they talk to sales — and increasingly, AI assistants pull from sites like Trustpilot when answering "which tool should I use" questions. Keeping 20+ of these listings accurate (pricing, screenshots, categories) is tedious, easy-to-neglect busywork. Blastra automates it.
The platform scans directories including G2, Capterra, TrustRadius, SourceForge, PeerSpot, Gartner Peer Insights, Trustpilot, Crunchbase and AlternativeTo to find gaps or stale information, then submits and updates listings on your behalf, optimizes content for AI visibility, monitors where competitors rank, and delivers consolidated reporting with sentiment analysis. Plans range from Pulse ($59/mo, monthly scans, 1 listing update/month) to Minimum Viable Presence ($99/mo, weekly scans, 3 updates/month) up to custom Enterprise pricing, all with a first month free; one-off Action Packs ($99-$299) are also available for smaller needs.
💬 Our review
The short version: Blastra automates a task that genuinely eats founder or marketer time — directory listing upkeep — and is reasonably priced for what would otherwise be manual grunt work or an agency retainer.
The realistic alternative is doing this yourself (free but time-consuming and easy to let slide) or hiring a marketing agency to manage directory presence as part of a broader retainer, which typically costs far more than Blastra's $59-99/month. Blastra doesn't replace strategic PR or link-building work agencies do, but for the narrow, repetitive job of keeping listings current and consistent across many directories, it's a sensible specialist tool. It's most worth it for software companies actively trying to grow inbound leads from review sites, less so for pre-revenue startups without directory presence to maintain yet.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Pulse 59$/mois + 99$ setup ; Minimum Viable Presence 99$/mois + 299$ setup ; Enterprise sur devis ; Action Packs ponctuels 99$ (3 fiches) ou 299$ (12 fiches).
Pros
Couvre 20+ annuaires majeurs (G2, Capterra, TrustRadius, Trustpilot, Crunchbase...)
500+ fiches déjà soumises et optimisées à ce jour
Rapports mensuels/hebdo avec analyse de sentiment inclus
Alternative aux packs one-shot pour les petits besoins ponctuels
Cons
Ne remplace pas un vrai travail de RP ou de netlinking stratégique
Coût récurrent qui s'ajoute au budget marketing existant
Moins utile pour une startup pré-revenu sans présence à entretenir
Dépend de la coopération/API des annuaires tiers, hors du contrôle de Blastra