Clara AI SDR
An AI sales rep that engages website visitors 24/7, demos the product, qualifies them, and books meetings for your human sales team.
🔗 Visit Clara AI SDR
Description
Most companies lose potential customers simply because nobody's around at 2am to answer a website visitor's questions, walk them through the product, and get a meeting on the calendar before they click away. Clara is essentially a virtual sales rep that's awake around the clock, chatting with visitors, showing them the product, and booking that meeting — without a human handling the first conversation.
Clara is an "AI SDR" built by TruGen AI that engages inbound website traffic with live, personalized product demos, qualifies leads in real time based on intent signals, handles objections, and books meetings directly with the human sales team across time zones and languages. It plugs into Zoom, Microsoft Teams and Slack for live handoffs, and integrates natively with HubSpot and Salesforce so qualified leads land straight in the CRM. Clara handles multiple concurrent conversations and improves over time by learning from which qualified leads actually convert.
💬 Our review
The short version: Clara replaces the "visitor comes, visitor leaves" problem of unattended landing pages with a rep-like conversation that actually books meetings — a real upgrade over a static chatbot or a lead-capture form for teams whose website traffic outpaces their SDR headcount.
The free Starter tier (10 conversations/month) is really just a demo of the demo — anything beyond a trickle of traffic pushes you straight to the $299/month Pay-as-you-Go plan (300 conversations included, $1 each after), a real budget line to justify before you've proven it converts for your specific funnel. It's also a narrower bet than a full outbound SDR: Clara only reacts to inbound visitors, it doesn't prospect or cold-outreach for you, so it complements a lead-sourcing tool rather than replacing a whole GTM motion. If your site already gets meaningful qualified traffic and your human SDRs are the bottleneck on demos and qualification, it's a reasonable trade; if traffic is thin, you're paying $299/month to automate a conversation you could still handle manually.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Starter gratuit : 10 conversations/mois, 1 session simultanée. Pay as You Go : 299 $/mois pour 300 conversations incluses, puis 1 $/conversation supplémentaire. Enterprise : tarif sur devis pour 100k+ visiteurs mensuels.
Pros
Démos personnalisées en direct, sans formulaire à remplir
Qualification et prise de rendez-vous automatiques 24/7
Intégrations natives HubSpot et Salesforce
Gère plusieurs conversations simultanées, multilingue
Cons
Palier gratuit limité à 10 conversations/mois — inutilisable au-delà d'un trafic anecdotique
299 $/mois dès qu'on dépasse la démo, sans essai gratuit classique
Réactif seulement : ne prospecte pas, ne fait pas d'outreach sortant
Facturation à la conversation au-delà du forfait peut vite grimper