Wope
An SEO research tool that shows you exactly which keywords a competitor ranks for that you don't, so you can go after the same traffic.
🔗 Visit Wope
Description
Trying to compete with a rival's website on Google usually starts with a guessing game: what are they doing that's working? Wope removes the guesswork by directly comparing your site against competitors — showing which keywords they rank for that you're missing, what their backlink profile looks like, and where the actual opportunities are, instead of a generic list of "good" keywords.
It runs on a research-credit system (100 results per credit) covering backlink profile analysis, shared and ranked keyword discovery, a keyword finder, competitor research and an AI content assistant. Notably, Wope retired its Rank Tracker module in 2025 due to changes in how Google serves search results, and has since repositioned fully around SEO research and competitive intelligence rather than daily rank monitoring. It's aimed at SEO agencies, growing startups and marketing teams doing competitive research.
💬 Our review
The short version: Wope's core strength — direct, credit-based competitor keyword and backlink comparison — is a genuinely useful angle that most general SEO suites bury under dozens of other features.
The 14-day free trial with no credit card required makes it low-risk to test against your own competitors before committing, and pricing from $27 to $275/month scales reasonably with usage via the credit system. The real caveat: Wope discontinued its Rank Tracker feature in 2025, so if daily rank monitoring is your main need, you'll need a second tool alongside it or a full suite like Semrush that still tracks rankings natively. For pure competitor research and keyword-gap discovery, though, Wope stays focused and affordable rather than bundling in features it no longer fully supports.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Basic : 27 $/mois (500 crédits) — Starter : 55 $/mois (1000 crédits) — Growth : 137 $/mois (2500 crédits) — Elite : 275 $/mois (5000 crédits). -20% en facturation annuelle. Essai gratuit de 14 jours sans CB.
Pros
Comparaison directe de mots-clés avec la concurrence (mots-clés partagés/manquants)
Analyse de backlinks détaillée
Essai gratuit de 14 jours sans carte bancaire
Prix d'entrée accessible (27 $/mois) via système de crédits
Cons
Fonction de suivi de position (Rank Tracker) retirée en 2025
Moins complet qu'Ahrefs ou Semrush sur l'ensemble des fonctions SEO
Système de crédits qui peut limiter l'usage intensif
Utilisateurs historiques déçus par la disparition du Rank Tracker qu'ils avaient acheté