Timelaps
An AI-native brand tracking platform for B2C companies that continuously surveys 3,000+ real consumers to measure brand awareness, funnel and ad recall, priced from $15,000/region/year versus $100K-500K for a traditional agency tracker.
🔗 Visit Timelaps
Description
Big consumer brands have always tracked "is our marketing working" through expensive agency studies that take months and cost six figures. Timelaps tries to give that same kind of always-on brand intelligence to companies that can't justify a $300K agency contract.
Timelaps is an AI-native brand tracking tool: it continuously surveys 3,000-4,000+ real consumers per plan across 82 markets, and reports on brand funnel metrics (awareness, consideration, purchase, loyalty), category entry points, brand associations and ad recall, with an AI Analyst summarizing what changed and why. Every plan includes a dedicated Timelaps researcher (their team is described as PhDs and market-research veterans) for onboarding and interpretation, not just a self-serve dashboard. Pricing starts at $15,000 per region per year (Start plan, 6 brands tracked) and $30,000/region/year (Scale, 10 brands), with custom Enterprise pricing above that.
💬 Our review
The short version: legitimate, continuous brand-tracking data at a fraction of what a traditional research agency charges — genuinely useful for a mid-size or growth-stage consumer brand, but still a five-figure-per-year commitment, so it's not a tool for small teams or bootstrapped startups.
Timelaps's own positioning — 5x cheaper than the $100K-500K/market/year agencies like Kantar or Ipsos typically charge — is plausible given the pricing shown, though that specific multiplier is Timelaps's own claim and worth treating as marketing framing rather than an independently audited number. What's real and verifiable on the pricing page: $15,000/region/year gets continuous tracking of 6 brands with a dedicated researcher, which is a genuinely different cost structure than a one-off agency study. The honest limitation: at $15K-30K/region/year minimum, this is built for companies that already have brand marketing budgets to defend, not early-stage startups. Best fit: mid-size to large B2C brands that need to justify marketing spend with data and currently pay an agency for the same thing; skip it if you're pre-revenue or your total marketing budget is under $15K.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Start : 15 000 $/région/an (3000+ réponses, 6 marques suivies). Scale : 30 000 $/région/an (4000+ réponses, 10 marques). Enterprise : sur devis.
Pros
Suivi continu (pas une étude ponctuelle) sur 82 marchés avec chercheur dédié inclus
Nettement moins cher qu'un contrat d'agence traditionnel à périmètre équivalent
Méthodologie cohérente entre marchés, utile pour comparer des régions entre elles
Cons
Le multiplicateur « 5x moins cher » est un chiffre auto-déclaré par Timelaps, pas audité indépendamment
15 000 $/région/an reste hors de portée des petites structures
Pas de plan gratuit ni d'essai pour tester la qualité des insights avant engagement