Gumshoe
Monitors how ChatGPT, Gemini, Claude and Perplexity describe your brand when asked about your category, tracking citations, competitor rankings and audience personas across 11 AI models.
🔗 Visit Gumshoe
Description
When someone asks ChatGPT 'what's the best tool for X,' the answer it gives is shaped by training data and web citations you have zero visibility into by default. Gumshoe exists to pull back that curtain: it repeatedly asks AI models questions your buyers might ask, and reports back whether — and how — your brand gets mentioned versus competitors.
The platform tracks brand visibility across 11 AI models, builds audience 'personas' to simulate different buyer segments asking different questions, maintains a competitive leaderboard, and scores your site's technical readability for AI crawlers. Paid tiers add citation-source analysis (which domains AI models cite when mentioning you) and AI-generated content recommendations aimed at closing visibility gaps. A single free audit is available; ongoing monitoring starts at $99/month.
💬 Our review
The short version: useful if your buyers genuinely research your category through ChatGPT or Perplexity today, expensive and speculative if they still mostly Google — and right now there's no way to know for certain which is true for your market.
At $99-299/month, Gumshoe is priced like an established analytics tool for a category (AI visibility, or 'GEO') that's maybe two years old and whose durability depends entirely on how AI search evolves — a bet, not a proven ROI line item yet. Against a mature SEO platform like SEMrush or Moz, Gumshoe measures something those tools genuinely don't (AI citation behavior), but it also can't yet promise that fixing your 'GEO score' moves any real business metric the way keyword rank tracking has a 20-year track record of correlating with traffic. The single free audit is a fair way to see if your brand shows up at all before paying anything. Reasonable for brands with real AI-search exposure already; premature spend for anyone without evidence AI assistants are sending them traffic.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Free : 1 audit complet ponctuel. Starter : 99 $/mois (8 personas, 6 modèles IA, audits hebdo). Pro : 299 $/mois (audits quotidiens, 10 audits techniques/mois). Option pay-per-conversation à 0,20 $ pour petit volume.
Pros
Suivi de visibilité sur 11 modèles IA, le plus large de sa catégorie parmi les alternatives comparées
Personas d'audience pour simuler différents segments d'acheteurs
Leaderboard concurrentiel + analyse des sources de citation
Cons
Catégorie de mesure (GEO) très récente, sans preuve établie de corrélation avec le trafic ou le revenu réel
Tarif élevé (99-299 $/mois) pour un historique de résultats encore limité
Essai gratuit limité à un seul audit ponctuel