Sami
A rules engine that watches your ad campaigns across Google, Meta, LinkedIn, and YouTube and automatically pauses, adjusts budgets, or flags problems the moment they happen — instead of a human checking dashboards once a day and reacting hours late.
🔗 Visit Sami
Description
Ad campaigns can waste a lot of money fast between the moment something goes wrong — a budget overspending, a keyword suddenly getting expensive, an ad set underperforming — and the moment a human notices and fixes it, especially outside business hours. Sami's role is to close that gap by watching every connected campaign continuously and applying pre-built or custom rules automatically, day or night.
It covers budget pacing and protection, bid optimization, and general performance monitoring across Google Ads, LinkedIn, Meta, and YouTube, with real-time Slack and email alerts when something needs attention. Automation is built around multi-step rules and pre-built templates rather than requiring custom scripting, and it includes ad-fatigue detection and KPI monitoring to catch performance decay before it becomes obvious in a weekly report. The single Standard plan runs $119/month billed monthly or $99/month billed yearly, including 1,000 optimizations per day, with a 14-day free trial. The company cites case studies including UserGems (fully automated complex ABM campaigns) and Trustpilot (5M+ monthly automated checks, a reported 12x ROI, and roughly 300 hours reclaimed annually).
💬 Our review
The short version: Sami is a reasonable fit for teams already spending meaningfully on paid ads across multiple platforms who are tired of manually babysitting budgets and bids — at $99-119/month it's a modest cost relative to the ad spend it's protecting, as long as your monthly ad budget is large enough that the automation actually pays for itself in caught mistakes.
Against legacy bid-management platforms like Marin Software, Kenshoo, or Skai, which target large enterprise ad budgets and price accordingly, Sami's single flat-rate plan is far more accessible for small and mid-size teams, though it likely trades away some of the deeper enterprise reporting those older platforms offer. Against Optmyzr, a longer-established PPC automation tool with a similar audience, the real differentiator to verify yourself is breadth of platform coverage and how customizable the rule-building actually feels day to day — both matter more than marketing copy for this category. The Trustpilot and UserGems case studies suggest genuine enterprise usage, which is a good sign, but the 12x ROI figure is specific to that one customer's ad spend and campaign structure, not a number you should expect to reproduce automatically. <!-- ai-generated -->
💰 Pricing
📊 Global score
🤖 AI-enriched data
119$/mois (mensuel) ou 99$/mois (annuel), 1000 optimisations/jour incluses. Essai gratuit 14 jours.
Pros
Surveillance continue et alertes temps réel (Slack, email) sur 4 plateformes publicitaires majeures
Règles multi-étapes et templates prêts à l'emploi, pas de script à écrire
Détection de fatigue publicitaire et suivi de KPI intégrés
Cas clients concrets (Trustpilot : 12x ROI, ~300h/an récupérées)
Cons
Reporting probablement moins profond que les plateformes enterprise établies (Marin, Kenshoo, Skai)
ROI de 12x spécifique à un client (Trustpilot), pas une garantie généralisable
Rentable surtout à partir d'un budget pub suffisant pour justifier 99-119$/mois
Différenciation vs Optmyzr à vérifier soi-même (couverture plateformes, flexibilité des règles)