Encharge
An email tool built specifically for software companies that sends the right message at the right moment based on what a user actually does in your app — not just when they open a newsletter.
🔗 Visit Encharge
Description
Generic email marketing tools were built for online stores and blogs, treating every subscriber the same until they click something. Encharge instead watches what someone actually does inside your product — signed up but never logged in, hit a usage limit, tried a feature — and automates the follow-up email for exactly that moment, so trials convert and lapsed users get nudged back.
Encharge is a marketing automation platform purpose-built for SaaS, combining a visual flow builder, behavior-based triggered emails, and segmentation by product usage and website activity rather than just email engagement. It includes lead scoring, native website forms, A/B testing, transactional emails, custom objects for flexible data modeling, and 50+ integrations (HubSpot, Stripe, Chargebee, Salesforce, Segment, Zapier). It's aimed squarely at SaaS startups managing onboarding, trial-to-paid conversion and retention.
💬 Our review
The short version: Encharge is what you reach for when you've outgrown a generic email tool and need automation that actually understands product usage, not just email opens.
The SaaS-specific segmentation — by feature usage, trial status, plan tier — is the real differentiator versus Mailchimp or ConvertKit, which are built around content and e-commerce use cases and treat 'behavior' as email clicks at best. Native Stripe and Chargebee integrations mean billing events (upgraded, downgraded, payment failed) can trigger flows directly, which is exactly the kind of automation a SaaS growth team actually needs. The honest caveats: at $79-99/month for just 2,000 subscribers, it's pricier per-contact than general-purpose tools like Mailchimp or ActiveCampaign at similar list sizes, and the overage pricing ($100 per 100k emails) can add up for high-volume senders; it's also a narrower tool than full CRM-plus-marketing suites like HubSpot, so larger sales-led SaaS companies may need something broader. For a SaaS company specifically trying to automate trial conversion and onboarding, the price premium buys segmentation logic that's genuinely hard to replicate in a generic tool.
💰 Pricing
📊 Global score
🤖 AI-enriched data
Growth: $99/month ($79/month annual) for up to 2,000 subscribers. Premium: $159/month ($129/month annual) for up to 2,000 subscribers with extra integrations. Enterprise: custom for 50,000+ subscribers. Overage: $100 per 100,000 emails beyond plan.
Pros
Segmentation by real product usage, not just email engagement
Native Stripe/Chargebee billing-event triggers
Visual flow builder built for SaaS lifecycle stages
50+ integrations including Salesforce and Segment
Cons
Pricier per-contact than general email tools at similar list sizes
Overage fees for high email volume can add up
Narrower than full CRM suites like HubSpot for sales-led teams